Adverty Implements and Launches In-Play and In-Menu Ads in Two Games

Adverty has just launched its In-Play and In-Menu ads in two new games that are Magic Finger 3D and World Hockey Manager 2021.

The first game is Magic Finger 3D from the Lucky Kat Studios, which will now feature the seamless integration of Adverty In-play ads on billboards as well as ads that players can interact with using the In-Menu format.

Herdjie Zhou, CEO of Lucky Kat Studios had this to say,

We are delighted to launch In-Play™ and In-Menu™ in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagement.

Adverty CEO, Tobias Knutsson added,

This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect.

We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience

The other game to get Adverty’s in game ads format is World Hocket Manager 2021. As of today, the leading ice hockey manager simulation game has added both a new In-Play integration as well as clickable In-Menu units that will appear organically during breaks in the game.

Thomas Jonasson from Gold Town Games explains,

World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu™ adds to further support and enhance the value of the In-Play™ ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience.

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